I believe in creating profit purposefully and not at the expense of people or the planet

I embrace gender balance because it is a fact that gender balanced organisations and societies outperform

I believe in a balanced approach to decision making that taps into both the rational brain and the emotional wisdom

I reject the view that one must choose between making money and doing good and choose to do both


About Halla

Halla Tomasdottir was the runner-up in the Presidential Elections in Iceland in 2016

Halla is a well known international keynote speaker and change catalyst who advocates for more women in key decision-making positions and more sustainable values at the heart of business and finance. She has delivered keynotes and participated in panel discussion for international corporations and conferences including TED, Clinton Global Initiative, Women of the World, Skoll Forum, Women's Forum, Rockefeller University, Cisco, Pfizer, Nasdaq and IESE Business School.

Halla is an experienced leader, entrepreneur, board director and investor who has worked in the US, UK and across the Nordics. She started her career in corporate America working for Mars and Pepsi Cola. She was a member of the founding team of Reykjavík University where she established the Executive Education Department and served as an active member of the university's executive team and was an assistant professor at the Business School. Halla led a successful women entrepreneurship and empowerment initiative (Auður í krafti kvenna), and later founded Auður Capital, an investment firm that focused on incorporating feminine values into finance. Auður Capital survived the infamous financial meltdown in 2008 in tact. Halla was a founding member of the National Assembly held in Iceland in the wake of its collapse, where a random sample of the Icelandic nation discussed its values and vision for the future. She also founded and led WE 2015, a global dialogue on closing the gender gap. Halla has served on for-profit and non-profit boards in education, healthcare, finance and consumer products.

In 2016 Halla was a Presidential candidate in Iceland. The elections were held on June 25th 2016 and Halla was the runner-up with nearly a third of the vote. An impressive finish as only 45 days before, the polls had her at 1%. Following the elections, the New Yorker had this to say about her: "Halla was not just sincere-looking for a politician. She was the most sincere-looking human being I have ever seen, a living emoji of sincerity: her head gently tilted to one side, her face a perfect equation of warm smile and worried, caring expression."

Halla was born in Iceland on October 11, 1968. She currently lives with her husband and two children in Kopavogur, the municipality where she was raised but she travels the world for her work. She has an international MBA degree and speaks five languages. She was chosen business woman of the year in Iceland in 2007 and in 2008 she received the equality award from her hometown. In 2009 she received the Cartier Award for European Women Entrepreneurship and in 2010 Newsweek named her to a list of 150 women who "shake the world".


Interviews and articles

25. maí 2016

Forsetinn á að vera fyrirliði

11. maí 2016

Ég trúi á framtíðina

16. maí 2016

Bessastaðir þurfa fyrirliða og móður

08. maí 2016

Mistökin eru
leið til þroska

12. apríl 2016

Endurskilgreinum árangur í viðskiptum

Frjáls verslun
01. maí 2011

Könnun Frjálsar verslunar á kvennastjórn:
Halla fékk flest atkvæði
24. október 2015

It's time we had empowered women giving out the orders

22. júní 2015

Jafnréttisráðstefnan Inspirally WE2015 fór fram í Hörpu

Frjáls verslun
01. maí 2011

Halla Tómasdóttir stjórnarformaður Auðar Capital
Hugsjónamanneskja og frumkvöðull

The Irish Times
02. mars 2015

Icelandic ‘Sister’ who believes in the power of women in finance

14. september 2006

Fjölbreytni skiptir öllu

BBC News
18. maí 2009

The women who want to save banking

Frjáls verslun
01. maí 2005

Auður lifir enn í hugum og hjörtum kvennanna sem tóku þátt í starfinu

14. október 2011

Can Feminine Values Fix Finance?

The Huffington Post
01. júlí 2015

Iceland Is Doing Something Right and Smart!

27. janúar 2000

Auður í krafti kvenna

Express UK
30. júlí 2011

If women ran banks would we be in such a mess?

22. apríl 2009

Cleaning Up the Men's Mess: Iceland's Women Reach for Power

This is Money
28. mars 2009

Would we be in this mess if our money was managed by women?

The National
05. október 2013

Smart money is in diversity

16. janúar 2009

Too Much Testosterone on Wall Street?

09. nóvember 2015

Forget Venture Capital. What Silicon Valley Needs Is Emotional Intelligence

Frjáls verslun
01. september 2000

Þekking í þrívídd

El País
19. október 2008

El primero en caer

Frjáls verslun
01. febrúar 2006

Halla Tómasdóttir framkvæmdastjóri Viðskiptaráðs Íslands

04. janúar 2006

Nýr framkvæmdastjóri Viðskiptaráðs
Horfir til reksturs ekki síður en fjárfestinga og útrásar
10. september 2008

Halla Tómasdóttir hlýtur jafnréttisviðurkenninguna 2008

28. apríl 2008

Auður Capital hefur fengið starfsleyfi

19. júní
19. júní 2008

Kristín Pétursdóttir og Halla Tómasdóttir hjá Auði Capital eru eldhugar

13. júní 2015

Hagaði sér eins og karlmaður til að falla í hópinn

20. júní 2015

Ísland sjöunda besta landið fyrir kvenfrumkvöðla

11. maí 2016

Ég trúi á framtíðina

08. maí 2016

Mistökin eru
leið til þroska


Leslee Udwin, Director/Producer, India's Daughter

Halla's support during the making of India's Daughter meant the world to me.

Amy Cosper, Chief Editor, Entrepreneur Magazine

Halla represents not only great character, radical thought and vision, but the future.

Karin Forseke, former CEO, Carnegie Investment Bank

Halla Tomasdottir has the values, integrity and leadership that will enrich her surroundings with pride and prosperity and gain credibility. Halla will do things differently with a strong intellect, experience and heart, she is authentic through and through!

Nancy Calderon, Global Lead Partner, KPMG

I love that you, Halla, took the view that it is we – men and women – that need to lead the charge to change our companies, countries and the world! Know that I truly admire you – and your authenticity!

Rasmus Wiinstedt Tscherning, Managing Director, Creative Business Cup

Halla Tomasdottir was a member of the International Creative Business Cup Jury in 2014 and has since continued to be a valuable member of our Creative Business Cup community. Halla has been a great source of inspiration. She is a great supporter of entrepreneurs, creative startups and new initiatives that stimulate creativity and innovation in society.

Liza Donnelly, Cartoonist, New Yorker & CBS

Halla is endlessly enthusiastic and compassionate; she has a deep intelligence that is also informed by her curiosity. Understanding the complexity of the world as it becomes more global is Halla's strength. I feel incredibly fortunate to have her as a friend.

Pat Mitchell, Media Executive, former CEO, PBS

Halla’s leadership style is collaborative, strategic, and effective.

Ivy Ross, VP Google

I have seen Halla operate both in the US and Iceland and can tell you that she has a cohesive interconnected vision for the world. She embodies the best of both masculine and feminine principles.

Julie Koch-Beinke, CEO, Alternatives, NYC

Halla has always been an inspiration to me as she vibrantly speaks out about the value, incredible economic potential and ability of society to bring about change through greater diversity, social responsibility and the application of feminine values. In the many situations I’ve had the pleasure to be with Halla, whether visiting lifesaving programs with Save the Children in Guatemala, hearing about the former work in her value-based investment company, or at home with her family, her dedication, compassion for others and passion for doing the right thing always shines through.

Meryl Marshall-Daniels, Former CEO & Chair, Telvision Academy

Halla Tomasdottir is that rare leader who has clear ideas, strong well informed opinions and invites meaningful dialogue. She is thoughtful and collaborative as well as decisive, a unique combination critical to address the issues presented by the complex economic, environmental and technological challenges of our times. She is a smart, authentic and empathetic communicator.

Jacki Zehner, CEO, Women Moving Millions

The world has few authentic, knowledgeable, respected, and trustworthy leaders in financial services, and Halla Tomasdottir is one of them. She is deeply respected around the world as not only an amazing woman leader, but an incredible leader period.

Carla Goldstein, Attorney & Advocate for the Advancement of Women

Her outstanding record of leadership is critical not only to the country of Iceland, but to women around the world -- and for anyone who believes our world is in sore hunger for the kind of values based leadership she brings.