A united
and creative nation

I believe in a society that cultivates courage and harnesses its creativity for progress based on the principles of peace, equality and sustainability.

A united
and creative nation

I believe in a society that cultivates courage and harnesses its creativity for progress based on the principles of peace, equality and sustainability.

We support Halla

We trust her better than anyone to unify our nation.
We support Halla!
supporter
Kjartan Már Kjartansson
supporter
Gullveig Teresa Sæmundsdóttir
supporter
Andri Heiðar Kristinsson
supporter
Daníel Örn Hinriksson

About Halla

Halla was raised in Kópavogur with family roots in the northern and western regions of Iceland. Halla is married to Björn Skúlason
and they have two children.

Articles and interviews

Radio Interview with Halla

In this radio interview from September 2023, Halla and Sigurlaug M. Jonasdottir talk about courage, her role at the B-team and the presidential election in 2016.
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Women Hold a Key to a Liveable World

In a Time article, Halla discusses her ideas on how women serve an essential purpose in developing a more liveable world. The article was published in Time Magazine 2023.
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Interview on Courageous Leadership from January 2024

Unnsteinn Manúel Stefánsson and Halla Tómasdóttir discuss courageous leadership.
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What do you want to know about Halla?

Why is Halla running for president?
Halla believes in Iceland and its people and wants to advocate for a united society that has the courage to use its creativity to further economic and social progress based on sustainability, equality and peace. By doing so Iceland may help to find solutions to pressing problems and become a role model for others.
Why should I vote for Halla to be the President of Iceland?
Halla has a clear vision of the importance and purpose of the Icelandic presidency and has spent her whole life catalyzing for a better world. Her diverse work and life experiences combined with a strong international network are truly unique. She has strong Icelandic roots as does her family. She spent the summers on a farm in the north from the age of 7, as a teenager she worked in fish factories on the east coast, and took on a variety of jobs as a young woman. In her adult life Halla has served in diverse leadership roles across Icelandic society. She has striven to catalyze positive societal changes for much of her adult life. She has studied and worked in Iceland, the United States, Great Britain and Denmark. Halla is passionate about Iceland and harnessing its unique strengths to drive progress in Iceland and beyond. She is brave, warm, honest and sincere.
What are some of Halla’s relevant experiences for the presidency?
Halla has always been engaged in initiatives focusing on how we can change our behavior for a better world. This has been her focus throughout her diverse career, ranging from a human resources perspective in the US corporate world, a university teacher talking about courage and positivity, founding a financial company and lastly but not least, through her work with the B Team in the past years.

As the CEO of B Team, Halla has been able to actively work towards changing the mindset and business ethics towards responsibility, sustainability, equality and transparency on an international scale. This has been achieved by encouraging business leaders to take responsibility for their impact on the environment and the society as well as to encourage governments to ensure that the rules of the game relating to the business world safeguard the well-being of the people and the planet. Through her position at B Team, Halla has worked with some of the most advanced leaders in the world, particularly in relation to sustainability and business ethics and she has earned their respect.

Halla has a strong network, both in Iceland as well as internationally where she is used to work across borders. Her network extends to internationally recognized NGO’s, governmental agencies as well as the business community. Halla has been awarded for her work and received international recognitions, such as being on Newsweek’s list of “150 women who shake the world” in 2012 and this year Reuters listed her along with 20 women  on the “Trailblazing Women in Climate 2024 list". 

When Halla ran for president in 2016 she started off slowly, but had an impressive final sprint and ended up as the runner-up with around 28% of the vote. A lot has changed since then and Halla approaches this presidential race with valuable experience. In the time since, Halla has for the most part worked abroad, which has given her a unique perspective of Iceland’s position and the importance of Iceland on the international stage, particularly regarding environmental matters, equality and peace.

Last year Halla published a book: Courage to make a difference, in which she shares her own journey in cultivating her courage in leading change as well as stories of people she has worked with who inspire her and others to improve themselves and their society. This book gives a good insight into what Halla stands for.
What is The B Team?
The B Team is a non-profit organization where global leaders collaborate to catalyze sustainability, equality, and greater accountability in leadership, business and the economy at large. There are over 30 leaders on The B Team and among them are CEOs of the leading companies as well as global leaders in human rights, climate and environmental matters. Jesper Brodin, CEO of IKEA, chairs The B Team and Ester Baiget, CEO of Novonesis is Vice Chair. You can find out more about The B Team on their website bteam.org and in the new leadership playbook newleadershipplaybook.org.

Halla became CEO of The B Team in the spring of 2018. The headquarters are in New York, but the work is global and focuses on encouraging the business world to take responsibility for its impact on the environment and society and encouraging governments to ensure that the rules of the game relating to the business world ensure the well-being of the people and the planet.
Has Halla stopped working for The B Team?
Halla is on a leave of absence from The B Team.
What are Halla’s interests?
Halla is genuinely interested in people and how we can transform ourselves and others to lead positive changes in our lives and work. When Halla is not working, she enjoys time with family and friends, goes swimming or walks in nature. She loves to get to know new places, people and cultures.
What are Halla‘s Political affiliations?
Halla is an independent candidate and has throughout her life voted for the people and parties she believes will make a difference for future generations.

Do you want a visit from Halla?

We encourage companies, associations and groups of friends to contact us.